At the ISPOR Europe 2019 conference in Copenhagen, a plenary session titled "Big Data Healthcare: Endless Opportunities for Research and Learning" discussed the immense potential of big data for improving healthcare quality measurement and decision-making. Panelists, including Jeremy Rassen from Aetion, emphasized the false dichotomy between randomized controlled trials (RCTs) and real-world evidence (RWE), suggesting that both methods can complement each other.
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